Rethink Sans+Permian Serif
Rethink Sans's modern simplicity finds balance with Permian Serif's classical elegance
Rethink Sans headlines + Permian Serif body
Rethink Sans + Permian Serif Font Pairing
This font pairing combines Rethink Sans headlines with Permian Serif body text. The typographic hierarchy creates professional contrast for web, print, and application interfaces.
Permian Serif headlines + Rethink Sans body
Permian Serif + Rethink Sans Font Pairing
Reversing the roles demonstrates the versatility of this Sans Serif and Serif font pairing for diverse design applications.
Why This Pairing Works
- Complementary Contrast: Rethink Sans's clean, modern letterforms without decorative terminals pairs effectively with Permian Serif's refined letterforms with decorative terminals, creating visual interest without conflict.
- Functional Balance: Each typeface excels in its role—Rethink Sans maximizing readability at all sizes while Permian Serif focuses on enhancing readability in long-form content.
- Readability: Permian Serif's traditional typography roots with timeless appeal complements Rethink Sans's geometric or humanist proportions for clarity, ensuring optimal legibility across contexts.
- Professional Appeal: Together, these typefaces create a sophisticated typographic system suitable for digital interfaces and web applications and luxury brand identities.
Best Used For
Web Design & Digital Interfaces
Use Rethink Sans for headlines, navigation, and hero sections where impact matters. Apply Permian Serif to body copy, UI elements, and supporting text for optimal screen readability.
Print & Editorial
Rethink Sans excels in digital interfaces and web applications, while Permian Serif provides the enhancing readability in long-form content needed for extended reading in magazines, brochures, and reports.
Brand Identity
Establish your primary brand voice with Rethink Sans in logos and key messaging. Extend the system with Permian Serif across marketing materials and corporate communications.
Recommended Sizing
- Rethink Sans: 24px–72px for headings, 18px–24px for subheadings
- Permian Serif: 14px–18px for body text, 12px–14px for captions